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| Author: | Little, J. D. C. |
| Title: | Aggregate advertising models: the state of the art. |
| Journal: | Operations Research
1979 : JUL-AUG, VOL. 27:4, p. 629-667 |
| Index terms: | ADVERTISING ADVERTISING EXPENDITURE MODELS |
| Language: | eng |
| Abstract: |
SCIMA