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| Author: | Bultez, A. V. Noert, P. A. |
| Title: | Does lag structure really matter in optimizing advertising expenditure? |
| Journal: | Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
| Index terms: | ADVERTISING EXPENDITURE OPTIMIZATION |
| Language: | eng |
| Abstract: |
SCIMA