search query: @indexterm Advertising expenditure / total: 112
reference: 95 / 112
Author: | Williams, J. |
Title: | How to stretch your media budget. |
Journal: | Marketing
1979 : OCT, p. 63-64 |
Index terms: | TELEPHONE SELLING ADVERTISING MEDIA ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |
SCIMA