search query: @indexterm Advertising expenditure / total: 112
reference: 107 / 112
Author: | Schmalen, H. |
Title: | Marketing-Mix-Entscheidungen im dynamischen Oligopol. |
Journal: | Zeitschrift für Betriebswirtschaft
1978 : DEC, VOL. 48:12, p. 1037-1060 |
Index terms: | ADVERTISING EXPENDITURE CONSUMER DURABLES MARKETING MIX OLIGOPOLY PRICE CUTTING |
Language: | ger |
Abstract: |
SCIMA