search query: @indexterm Advertising expenditure / total: 112
reference: 93 / 112
| Author: | Farris, P. W. Buzzell, R. D. |
| Title: | Why advertising and promotional costs vary: some cross-sectional analyses. |
| Journal: | Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122 |
| Index terms: | SALES PROMOTION ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
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