search query: @indexterm Advertising expenditure / total: 112
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Author: | Bogart, L. |
Title: | Advertising in 2020: how perfect a vision? |
Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46 |
Index terms: | ADVERTISING MEDIA ADVERTISING EXPENDITURE DECISION MAKING |
Language: | eng |
Abstract: |
SCIMA