search query: @indexterm Advertising expenditure / total: 112
reference: 40 / 112
| Author: | Lynch, J.E. Hooley, G.J. |
| Title: | Increasing sophistication in advertising budget setting |
| Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
| Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA