search query: @indexterm Advertising expenditure / total: 112
reference: 40 / 112
Author: | Lynch, J.E. Hooley, G.J. |
Title: | Increasing sophistication in advertising budget setting |
Journal: | Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75 |
Index terms: | ADVERTISING EXPENDITURE ADVERTISING MEDIA UNITED KINGDOM |
Language: | eng |
Abstract: |
SCIMA