search query: @indexterm TRADE MARKS / total: 112
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| Author: | Merunka, D. Le Roy, I. |
| Title: | Competitor: un modele de positionnement concurrentiel des marques applique a des donnees de panel consommateur. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:2, p. 1-24 |
| Index terms: | POSITIONING CONSUMERS TRADE MARKS COMPETITION |
| Language: | fre |
| Abstract: |
SCIMA