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| Author: | Werner, R. O. |
| Title: | Legal developments in marketing |
| Journal: | Journal of Marketing
1991 : JAN, VOL. 55:1, p. 81-88 |
| Index terms: | MARKETING COMMERCIAL LAW MONOPOLY REGULATIONS TRADE MARKS DISTRIBUTION CHANNELS ADVERTISING |
| Language: | eng |
| Abstract: | Developments in the legal environment, in which marketing functions, are discussed by presenting contests on the following topics: 1. regulation of monopolistic methods; 2. regulation of product characteristics /quality, packaging and labelling, credit terms and conditions of sale/; 3. regulation of price competition; 4. regulation of channels of distribution /operating features of marketing institutions, relations between buyer and seller/; 5. unfair competition /advertising and other promotional methods, trademarks and trade names/; 6. procedural and miscellaneous developments. |
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