search query: @indexterm TRADE MARKS / total: 112
reference: 58 / 112
| Author: | Cohen, D. |
| Title: | Trademark strategy revisited. |
| Journal: | Journal of Marketing
1991 : JUL, VOL. 55:3, p.46-59 |
| Index terms: | TRADE MARKS COMMERCIAL LAW MARKETING STRATEGY USA |
| Language: | eng |
| Abstract: |
SCIMA