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| Author: | Wolk, C. Wootton, C. |
| Title: | Handling the small public audient client |
| Journal: | Journal of Accountancy
1997 : MAY, VOL. 183:5, p. 53-58 |
| Index terms: | ACCOUNTING ACCOUNTING AUDITING |
| Language: | eng |
| Abstract: | Increasingly, smaller businesses are discovering that smaller CPA firms can meet their auditing and other accounting needs. Small firms should not assume that certain clients are out of reach; in fact, when it comes to attracting small business clients, they may have a number of advantages over larger firms. This article, based on a survey the authors have conducted, shows where the opportunities are, points out how smaller firms can capitalize on them and discusses what happens when a client company gets too big for its CPA firm. |
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