search query: @indexterm ENVIRONMENTAL PROTECTION / total: 1121
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| Author: | Russell, D. W. Russell, C. A. |
| Title: | Experiential reciprocity: the role of direct experience in value perceptions |
| Journal: | Journal of Travel & Tourism Marketing
2010 : SEP, VOL 27:6, p. 624-634 |
| Index terms: | experience tourism environmental protection perception USA |
| Language: | eng |
| Abstract: | This article examines the relationship between the customer's direct experience of a national park and the perceived value of the park system. The authors propose experiential reciprocity to be the underlying process here. People's experience and perceptions of the United States National Park Service are studied and the results suggest that the perceived value of the park system as well as willingness to finance the park (pay fees) increases with customer's direct experience. Therefore, collecting fees from national park visitors can be seen as promoting experiential reciprocity. |
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