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| Author: | Vaccaro, A. Patiño Echeverri, D. |
| Title: | Corporate transparency and green management |
| Journal: | Journal of Business Ethics
2010 : SEP, VOL. 95:3, p. 487-506 |
| Index terms: | management consumer attitudes environmental protection customer relations business ethics USA |
| Language: | eng |
| Abstract: | How can companies sustain their customers collaborative, social responsibility initiatives, especially pro-environmental, companycustomer collaborations? Does corporate transparency affect consent of customers to undertake pro-environmental collaborative programs? This paper discusses these questions in context of the US residential electricity market. A survey of 1257 people from US related to their electricity suppliers is analyzed and the results show that collaboration in environmental programs is affected by the transparency of an electricity utility. |
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