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| Author: | Ketola, T. |
| Title: | Taming the shadow: corporate responsibility in a Jungian context |
| Journal: | Corporate Social Responsibility and Environmental management
2008 : JUL/AUG, VOL. 15:4, p. 199-209 |
| Index terms: | corporate responsibility social responsibility psychology theories |
| Language: | eng |
| Abstract: | This paper studies the thoughts, words and deeds of corporate responsibility (CR) actors in their Jungian context, aiming at helping CR actors to understand different CR behaviour and to gain new insights into developing CR values, discourses and practices. Jungian theories open up the individual, organizational and societal personality, giving opportunities to expand it horizontally and vertically. |
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