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| Author: | Deephouse, D.L. Heugens, P.P.M.A.R. |
| Title: | Linking social issues to organizational impact: The role of infomediaries and the infomediary process |
| Journal: | Journal of Business Ethics
2009 : JUN I, VOL. 86:4, p. 541-553 |
| Index terms: | decision making strategy stakeholders theories organizations information |
| Freeterms: | mediation news media issues management models |
| Language: | eng |
| Abstract: | When do organizations decide to 'adopt' a given social issue such that they come to acknowledge it in their patterns of action and communication? Traditional answers have focused either on the characteristics (here as: chars.) of the issue itself or on the traits of the focal organization (as: org/s.). Yet, in many cases a firm's decision to adopt or ignore an issue is not a straightforward function of firm or issue chars. Instead, issue adoption is viewed as a socially constructed process of information exchange btw. parties involved in the emergence and evolution of the issue, mediated by third-party org/s. This process is referred to as the infomediary process and these latter org/s. as 'infomediaries', after the information mediation and brokerage roles played by them in the social processes linking social issues to organizational impact. A concise theoretical model of how infomediaries establish credible linkages btw. focal org/s. and social issues is presented. |
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