search query: @indexterm MAIL SURVEYS / total: 114
reference: 101 / 114
| Author: | Jones, W. H. Lang, J. R. |
| Title: | Sample composition bias and response bias in a mail survey: a comparison of inducement methods. |
| Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 69-76 |
| Index terms: | SAMPLING MAIL SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA