search query: @indexterm Mail surveys / total: 114
reference: 101 / 114
Author: | Jones, W. H. Lang, J. R. |
Title: | Sample composition bias and response bias in a mail survey: a comparison of inducement methods. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 69-76 |
Index terms: | SAMPLING MAIL SURVEYS |
Language: | eng |
Abstract: |
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