search query: @indexterm MAIL SURVEYS / total: 114
reference: 21 / 114
| Author: | Chen, H. C. K. |
| Title: | Direction, magnitude and implications of non-response bias in mail surveys. |
| Journal: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 267-276 |
| Index terms: | MAIL SURVEYS MARKETING SYSTEMS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA