search query: @indexterm Mail surveys / total: 114
reference: 93 / 114
Author: | McCrohan, K. F. Lowe, L. S. |
Title: | A cost/benefit approach to postage used on mail questionnaires. |
Journal: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 130-133 |
Index terms: | MAIL SURVEYS QUESTIONNAIRES |
Language: | eng |
Abstract: |
SCIMA