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| Author: | Kotter, J. P. |
| Title: | Matsushita: The world's greatest entrepreneur? |
| Journal: | Fortune
1997 : MAR, VOL. 135:6, p. 60-67 |
| Index terms: | ENTREPRENEURSHIP BUSINESS HISTORY BUSINESS CAREERS |
| Language: | eng |
| Abstract: | In excerpt from his forthcoming biography Harvard management professor J. P. Kotter chronicles the key events in Matsushita's life and the lessons they hold for companies entering the 21st century. Konosuke Matsushita's biggest contribution may be as a management pioneer because decades before forthcoming management science trends, Matsushita wrote the book on leadership, risk taking and innovative marketing. But also he grew a business from startup to $42 billion in revenues, he created hundreds of thousands of jobs and a brand (Panasonic) known to people around the globe. His personal wealth was more than $3 billion. |
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