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Author:Lam, S.
Title:Retail sales force scheduling based on store traffic forecasting
Journal:Journal of Retailing
1998 : SPRING, VOL. 74:1, p. 61-88
Index terms:RETAILING
SCHEDULING
STORAGE
Language:eng
Abstract:Although retailers acknowledge the impact of sales force scheduling decisions on store profits and customer service, current scheduling methods may fail to capture the sales potential of customers who enter their premises. These methods do not recognize the effect that the sales staff availability has upon the customer purchasing, thus leaving significant opportunity for additional sales volume unreleased.
SCIMA record nr: 179903
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