search query: @indexterm MAIL SURVEYS / total: 114
reference: 113 / 114
Author: | McCann, J. M. |
Title: | Item nonresponse in mail surveys: extent and correlates. |
Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.285-289 |
Index terms: | CONSUMER BEHAVIOUR MAIL SURVEYS |
Language: | eng |
Abstract: |
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