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| Author: | Greer, T. |
| Title: | Likelihood of participating in mail survey research: business respondents' perspectives |
| Journal: | Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 97-110 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT MAIL SURVEYS |
| Language: | eng |
| Abstract: | This research used a survey-on-surveys approach to study business respondents' perspectives of mail surveys. Two studies were conducted. The results of the first study showed that day of the week had no effect on the likelihood of responding to a mail survey. Short questionnaires were preferred over long ones. The content of the study was the most important factor in stimulating response rates, followed by sponsorship of the study and postage paid reply envelopes. |
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