search query: @journal_id 1673 / total: 114
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Author: | Sainaghi, Ruggero |
Title: | Strategic positioning and performance of winter destinations |
Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2008 : VOL. 63:4 p. 40-57 |
Index terms: | travel performance appraisal strategic planning case studies |
Language: | eng |
Abstract: | This empirical case study investigates the strategic positioning and performance of European winter destinations. The researcher underlines that the destination strategy is a result of a complex interaction and overlapping of the decisions made by the different local players. |
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