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| Author: | Saraniemi, S. |
| Title: | Destination brand identity development and value system |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2010 : VOL. 65:2, p. 52-60 |
| Index terms: | tourist industry tourism development markets brands models case studies Nordic countries Finland |
| Freeterms: | branding |
| Language: | eng |
| Abstract: | This paper aims is to present a model for destination identity and value system. It illustrates concepts of brand identity, brand image, brand value and brand equity in the same figure, incorporating different level actors to the value creation process. The case study illustrates the value creation process in the initial stage of the identity-based branding. It is aimed at using a case study to illustrate a destination brand identity development process in a national tourism office (NTO). The data consist of theme-based interviews of eight different level managers of a NTO. Theoretical discussion is based on literature of destination branding and emerging identity-based branding. |
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