search query: @indexterm MAIL SURVEYS / total: 114
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| Author: | Robertson, D. H. Bellenger, D. N. |
| Title: | A new method of increasing mail survey responses: contributions to charity. |
| Journal: | Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 632-638 |
| Index terms: | MAIL SURVEYS MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA