search query: @indexterm Mail surveys / total: 114
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| Author: | Jobber, D. |
| Title: | Improving response rates in industrial mail surveys. |
| Journal: | Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 183-195 |
| Index terms: | INDUSTRIAL SELLING MAIL SURVEYS RESPONSE RATE |
| Language: | eng |
| Abstract: | A review of experimental studies investigating methods of improving response rates to industrial mail surveys demonstrated that there are a number of techniques that can be used to affect response successfully. A comparison showed that methods that are successful with nonindustrial populations are not always effective when surveying businessmen. |
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