search query: @indexterm MAIL SURVEYS / total: 114
reference: 105 / 114
Author: | Childers, T. L. Ferrell, O. C. |
Title: | Response rates and perceived questionnaire length in mail surveys. |
Journal: | Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 429-431 |
Index terms: | MAIL SURVEYS QUESTIONNAIRES |
Language: | eng |
Abstract: |
SCIMA