search query: @indexterm Mail surveys / total: 114
reference: 44 / 114
| Author: | Schmalen, H. |
| Title: | Fragebogenrücklauf und Gewinnanreiz. Ergebnisse einer Ostbayern-Befragung in Düsseldorf. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:3, p. 187-193 |
| Index terms: | MAIL SURVEYS RESPONSE RATE INCENTIVES |
| Language: | ger |
| Abstract: | Although mail surveys are cheaper than oral surveys, their drawback is low return ratio which may destroy representativity. There are several methods to enhance the return ratio: ex ante signalling, ex post reminding, franco arrangements and incentives. Incentives may have both positive and negative effects(e. g. if someone fills in nonsensical answers only to obtain the prize). The article presents the results of an experiment, where questionnaires were sent to a group without incentives, to a second group remunerated with a lotto ticket, a group remunerated with participation in a lottery over holidays and a fourth with a surprise. Return ratios, return speed and quality of answers were investigated. |
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