search query: @indexterm SPECIALIZATION / total: 115
reference: 61 / 115
Author: | Plewe, H. |
Title: | New Business für Spezialisten-Agenturen. |
Journal: | Absatzwirtschaft
1996 : JAN, p. 89-90, 92-94, 96-101 |
Index terms: | ADVERTISING AGENCIES SPECIALIZATION ADVERTISING CAMPAIGNS DIRECT SELLING MARKETING MIX GERMANY |
Language: | ger |
Abstract: |
SCIMA