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| Author: | Sirgy, M. J. |
| Title: | Social responsibility and the marketing educator: A discussion document |
| Journal: | Journal of Business Ethics
1999 : APR, VOL. 19:2 / I, p. 193-206 |
| Index terms: | Universities Standards Education Teachers Social responsibility Marketing |
| Language: | eng |
| Abstract: | In this paper, it is reported an attempt to develop a code of ethics for marketing educators at colleges and universities throughout the world. In the paper, the process of development and the outcome are described. The code of ethics details social responsibilities of marketing educators in relation to certain publics and actions. Social responsibilities related to certain publics include ethical prescriptions such as treating others with respect and dignity etc. etc. Social responsibilities related to certain actions include avoiding conflict of interest, conducting ourselves with the standards of intellectual honesty, professionalism, and objectivity, adhering to all policies of our academic institutions and challenging unjust or ineffective policies, mentoring our junior colleagues and students, being selfless in contributing to the marketing discipline and society at large, and defending the principles of academic freedom. |
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