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| Author: | Park, S. Kim, D. |
| Title: | Information search behaviors of college students for spring break trip in the USA: An application of specialization concept |
| Journal: | Journal of Travel & Tourism Marketing
2009 : OCT-NOV, VOL. 26:7 p. 640-655 |
| Index terms: | specialization USA students |
| Language: | eng |
| Abstract: | The paper applies the concept of specialization to research the information search behavior of college students who are planning their spring break traveling.Students were divided into three different group according to the level of their specialization. The findings of the study indicate that different specialization groups valued information sources and the content of information differently. |
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