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| Author: | Albach, H. |
| Title: | Die Führung eines forschenden Unternehmens - Die Erfolgsstory Schering AG. *SCHERING |
| Journal: | Zeitschrift für Betriebswirtschaft
1987 : NOV, VOL. 57:11, p. 1069-1089 |
| Index terms: | MANAGEMENT SPECIALIZATION R&D INFORMATION |
| Language: | ger |
| Abstract: | The success of Schering AG is analyzed. It is shown that Schering has followed a strategy on specialties. However, the real determinant of success has been a deep understanding of research and development. Thus Schering has built corporate policy around successful R and D management. R and D management is basically information management. The principles of information management are adhered to throughout and worldwide. It is exemplified in an analysis of the relationship between headquarters and Nihon Schering in Japan. |
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