search query: @indexterm Public accounting / total: 116
reference: 18 / 116
| Author: | Daly, B. A. Schuler, D K. |
| Title: | Redefining a certified public accounting firm. |
| Journal: | Accounting, Organizations and Society
1998 : JUL/AUG, VOL. 23:5/6, p. 549-567 |
| Index terms: | Organizational structure Corporate structure Public accounting |
| Language: | eng |
| Abstract: | By analyzing the video: KPMG: the global leader (Peat Marwick, 1993) the authors explore how cultural products influence the understanding of the socially defined roles of auditors. This analysis makes explicit the cultural values and beliefs that are drawn upon in an attempt to persuade viewers of the accounting firm's message. Archetypes that include mythic beliefs about markets, the dramatic structure of the video, and symbolic visual and verbal cues are evoked to redefine KPMG as a firm in which certified public accountants and their clients are united to achieve leadership in the global marketplace. |
SCIMA