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| Author: | Edwards, J.P. |
| Title: | The impact of new technology on consumer behaviour |
| Journal: | Admap
2005 : VOL. 40:2, p. 44-46 |
| Index terms: | Consumer behaviour Media selection Technology Trends |
| Language: | eng |
| Abstract: | The article looks at four key trends which have been caused by technology and how those have affected consumers and their behaviour. |
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