search query: @indexterm TRENDS / total: 116
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| Author: | Thomas, M. |
| Title: | Trends and developments beyond advertising |
| Journal: | Admap
2005 : VOL. 40:4, p. 74-76 |
| Index terms: | Advertising Creativity Development Trends |
| Language: | eng |
| Abstract: | The article shows how an imaginative vision form the past highlights directions for today's changing media and marketing environment. It discusses how today's inventions have changed the rules of effective advertising. |
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