search query: @indexterm TRENDS / total: 116
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| Author: | Green, A. |
| Title: | Newspapers: down but not out |
| Journal: | Admap
2005 : VOL. 40:5, p. 34-36 |
| Index terms: | Newspaper advertising Newspaper industry Trends United Kingdom |
| Language: | eng |
| Abstract: | The article charts the recent history of newspapers and suggests how they may prosper in future. It discusses the negative long-term trends in United Kigdom's newspaper circulation and reviews also the trends outside the UK. Finally. it states that growth in use of colour, newspaper websites and refocusing on views over news will be trends to watch out for in the coming years. |
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