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| Author: | Ehrenberg, A. |
| Title: | My research in marketing |
| Journal: | Admap
2005 : VOL. 40:5, p. 46-49 |
| Index terms: | History Innovation Marketing research Trends |
| Language: | eng |
| Abstract: | The article looks back at 50 years of innovative marketing research and thinking. It discusses the changes in consumer behaviour and research over the years as the author has seen them. (This is a shortened version of a paper that originally appeared in Marketing Research.) |
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