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| Author: | Crainer, S. |
| Title: | Labelled with love |
| Journal: | Business Strategy Review
2007 : VOL. 18:2 p. 46-49 |
| Index terms: | retailing trends own-label goods marketing |
| Freeterms: | private label |
| Language: | eng |
| Abstract: | The article is based on an interview of Nirmalya Kumar whose new book Private Label Strategy explores the growing importance of private labels. In Europe, the new types of private labels have emerged. These can be divided into premium private labels and value innovative private labels. For historical reasons, American academics tend to overlook the importance of private labels. |
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