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| Author: | Pitt, L.F. Schlegelmilch, B. |
| Title: | Juggling Janus - strategy for general managers in an age of paradoxical trends |
| Journal: | Journal of General Management
2008 : SPRING, VOL. 33:3, p. 69-84 |
| Index terms: | management strategy trends |
| Language: | eng |
| Abstract: | The trends in our postmodern times are more likely to be paradoxical, while trends in the modern age tended to be linear and unidirectional. Like the Roman god Janus, they have two faces, being seldom simply positive or negative. Eight such trends are identified and described in the article with a look at each of their 'faces'. It is argued that simple applications of strategy might be inappropriate in the face of these paradoxical trends. Companies will have to consider revolutionary changes to strategy to achieve strategic balance. |
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