search query: @indexterm INDUSTRIAL PSYCHOLOGY / total: 116
reference: 33 / 116
Author: | Usunier, J.C. |
Title: | Negociation commerciale des projets : une approche interculturelle. |
Journal: | Revue Francaise du Marketing
1990 : APR-SEP, 127-128, p. 167-184 |
Index terms: | INTERNATIONAL MARKETING NEGOTIATION (SALES) INDUSTRIAL PSYCHOLOGY PROJECTS CULTURE |
Language: | fre |
Abstract: |
SCIMA