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| Author: | Lee, S. Carroll, C. |
| Title: | The emergence, variation, and evolution of corporate social responsibility in the public sphere, 1980-2004: the exposure of firms to public debate |
| Journal: | Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 115-131 |
| Index terms: | social responsibility business ethics media coverage publicity USA |
| Language: | eng |
| Abstract: | Using a content analysis of two national and seven regional newspapers in the U.S. spanning over 25 years, this article studies the rise of corporate social responsibility (CSR) as a public issue. The study included a comprehensive definition including all four CSR dimensions: economic, ethical, legal, and philanthropic. To examine media attention, media prominence, and media valence, newspaper editorials, letters to the editor, op-ed columns, news analyses, and guest columns were analyzed. The results showed that the amount of opinion pieces on CSR issues increased over the 25-year period and that each of the four CSR dimensions had its share of media prominence at different points of the 25-year period. Implications of the news media's role for business ethics research are discussed. |
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