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| Author: | Klima, S. |
| Title: | Let's make a deal: merchandising im US-Kinderfernsehen |
| Journal: | Media Perspektiven
1991 : NR. 4, p. 220-234 |
| Index terms: | |
| Freeterms: | advertising media, toy industry |
| Language: | eng |
| Abstract: | In the seventies a very strong cultural critique was raised (first of all by Neil Postman) against the impact of TV on children. Criticized were the brutality and banality of programs which rob children from their childhood. The author maintains that Postman did not realize what is the essence of the production of TV programs, that their aim is not instruction but marketing of most diverse products and in this respect TV was quite successful (see toy figures with several million $ markets based on TV serials). |
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