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| Author: | Kiefer, M. L. |
| Title: | Massenkommunikation 1990 |
| Journal: | Media Perspektiven
1991 : NR. 4, p. 244-261 |
| Index terms: | |
| Freeterms: | mass communication, Germany |
| Language: | eng |
| Abstract: | This is a report on the results of the national Mass Communication survey from September-November 1990, which was already the sixth of the kind. Statistical data are gained about the use of the three main channels of mass communication, radio, TV and press; the popularity of different program types; the time distribution of media use during the day; the evaluation of programs such as liability, distraction etc. Results are compared with those of 1985 and between the Western and Eastern part of the country. |
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