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| Author: | Signitzer, B. |
| Title: | Unternehmenswerbung (in German) |
| Journal: | Media Perspektiven
1991 : VOL. 5, p. 291-196 |
| Index terms: | |
| Freeterms: | Communications technique, Types, Responsibility |
| Language: | eng |
| Abstract: | The article starts with the analysis of the Austrian situation and investigates whether corporate advertising can be regarded as a means of public relations. The different kinds of advertising as well as their functions are discussed. The majority of companies apply corporate advertising by their public relations departments where the goals are established and the effects are evaluated. |
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