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| Author: | Becher, U. Kessler, M. |
| Title: | Der Werbemarkt in Ostdeutschland (The advertising market in East-Germany) |
| Journal: | Media Perspektiven
1991 : NR. 7, p. 445-451 |
| Index terms: | |
| Freeterms: | advertising, German Democratic Republic |
| Language: | eng |
| Abstract: | The functions of advertising in former GDR: to give product information, to popularize cultural products, to steer demand in the few buyer's markets. The effect of Western advertisement. The new regulations of March 1990. Advertising income: total and broken down to TV, radio and press advertisement. The difficulties of predicting demand for advertisement. |
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