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| Author: | Ridder, Ch. M. |
| Title: | Fernsehen und Werbemarkt in Deutschland (TV and advertisement market in Germany) |
| Journal: | Media Perspektiven
1991 : NR. 8, p. 489-503 |
| Index terms: | |
| Freeterms: | television, advertising, Germany |
| Language: | eng |
| Abstract: | The article analyses forecasts about the advertisement market in Germany, first of all the so called Prognos-Study. Different scenarios are laid out about the growth of the economy and its different sectors, their advertisement-intensity, the cost of advertisement and financial resources spent on it, the relative importance of different media (printed press, radio, TV, state and private) in serving advertisement demand. |
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