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| Author: | Jarzabkowski, P. Sillince, J. |
| Title: | A rhetoric-in-context approach to building commitment to multiple strategic goals |
| Journal: | Organization Studies
2007 : NOV, VOL. 28:11, p. 1639-1665 |
| Index terms: | strategy goals managers implementation |
| Language: | eng |
| Abstract: | This article examines the ways top managers affect employee commitment in the case of multiple strategic goals. According to this paper, the use of language is an essential micro-level practice in constructing a context for commitment. The study links variation in rhetoric to variation in context. |
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