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| Author: | Barnes-Vieyra, P. Claycomb, C. |
| Title: | Business-to-business e-commerce: models and managerial decisions |
| Journal: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 13-20 |
| Index terms: | Business-to-business Electronic commerce Electronic shopping Internet Decision making Information technology |
| Language: | eng |
| Abstract: | According to this article business-to-business electronic commerce is forcing companies to face decisions on B2B e-commerce head-on or be the losers that fail to adapt to emerging technology and adopt e-commerce strategies. Through careful examination of the models presented here and the corresponding managerial decisions, firms can be successful in the electronic economy. |
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