search query: @indexterm Business-to-business / total: 118
reference: 113 / 118
Author: | Schultz, D.E. Schultz, H.F. |
Title: | How to build a billion dollar business-to-business brand |
Journal: | Marketing Management
2000 : SUMMER, VOL. 9:2, p. 22-28 |
Index terms: | BRANDS BUSINESS-TO-BUSINESS STRATEGY |
Language: | eng |
Abstract: | Best practices in branding involve organization and senior management support, alignment with corporate strategy, value propositions, and measurement. |
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